ALPRO KIDS

ALPRO KIDS

ABOUT

I rebranded Alpro's milk substitutes to suit children aged 3-8. In this transformation, I carefully crafted messages and design elements to resonate with this young audience, all while upholding the brand's core values ​​of sustainability, health, and quality. Furthermore, I integrated new dimensions such as education and playfulness to enrich the brand experience for these young consumers, ensuring that every aspect of the product aligns with their needs and interests.

target audience

AGE : 4 -12 MONTHS

POSTERS

PACKAGING

CHARACTERS

LOGO

old

new

PALETTE

7BAB41

DF4226

F3A81D

61AECE

4A9AFF

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4A9AFF

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61AECE

F3A81D

DF4226

7BAB41

FONT

STANGA

STANGA

STANGA

Stanga embodies youthful energy while maintaining a stable and timeless letter structure. Its soft, light curves inject a sense of fluidity and dynamism, balancing its classic form with a touch of modernity. This airy and inviting font is exceptionally legible, making it ideal for headlines, logos, signage, and concise blocks of text. Whether used in digital or print media, Stanga captivates attention and conveys a fresh yet sophisticated vibe, making it a versatile choice for various design applications.

  • made by orel atedgi

  • 2024